Privacy policy

Privacy Policy
Last updated: May 1, 2025

This Privacy Policy describes how LILY P4D collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.lilyp4d.com (the “Site”) or otherwise communicate with us.

By accessing or using the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree, please do not use or access the Services.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our practices or for legal, regulatory, or operational reasons. We will post the revised policy and update the "Last updated" date.

How We Collect and Use Your Personal Information

We collect personal information from you directly, automatically through your use of the Services, and from third parties. We use this information to:

  • Provide and improve our products and services

  • Process payments and fulfill orders

  • Communicate with you, including via email and SMS

  • Personalize your experience and our marketing efforts

  • Ensure security and prevent fraud

  • Comply with legal obligations

What Personal Information We Collect

Directly from You:

  • Contact info (name, email, phone, address)

  • Account login details

  • Purchase and order history

  • Communications with customer support

  • Shopping behavior (cart contents, wishlists)

Automatically through Cookies and Tracking Technologies:

  • Usage data (IP address, browser type, device identifiers)

  • Activity data related to your visit, including cart interactions

From Third Parties:

  • Payment providers (e.g., billing info)

  • Shopify and service providers (site analytics, fulfillment, and ads)

SMS and Abandoned Cart Communications

LILY P4D may send you SMS messages if you opt-in via our website or checkout. We use cookies and plugins to help track cart activity.

Example:
“LILY P4D’s website uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via SMS.”

Your phone number is used only for communications you have consented to (e.g., shipping notifications or abandoned cart reminders) and will not be shared with unaffiliated third parties.

Important Note:
The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Location-Based Services

We may collect general location data from your browser or device to tailor content or improve performance. We do not use precise geolocation unless explicitly authorized by you and disclosed separately.

Cookies

We use cookies to operate the Site, improve performance, and track behavior. You may disable cookies through your browser settings, though some site features may not function properly.

For full details on Shopify's use of cookies, visit: Shopify Cookie Policy

Disclosure of Personal Information

We may share your data with:

  • Vendors and service providers (Shopify, payment processors, analytics, shipping)

  • Affiliates and marketing partners

  • Legal authorities when required

  • Third parties involved in a business transition (e.g., merger)

We do not sell your personal information. If we “share” data for marketing purposes, it does not include SMS opt-in data or phone numbers.

User-Generated Content

Any public reviews or content you post may be accessible to others. We are not responsible for third-party use of such public information.

Children’s Data

We do not knowingly collect data from children under 16. Contact us if you believe a child has provided us with information.

Security and Retention

We use reasonable security measures but cannot guarantee absolute protection. We retain data only as long as necessary for the purposes outlined above.

Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access or request copies of your personal information

  • Request deletion or correction

  • Opt out of data sharing for marketing

  • Limit use of sensitive personal information

  • Withdraw consent

  • Appeal a denied request

To exercise your rights, contact us using the info below. We may request additional information to verify your identity.

International Users

If you are outside the U.S., your data may be transferred and processed here. We use Standard Contractual Clauses or other mechanisms to safeguard data transferred from the EU or UK.

Contact Us

If you have questions or want to exercise your privacy rights, contact us at:

Email: support@lilyp4d.com
Mail: 9221 Pierce St, Westminster, CO 80021, United States